Developing a Marketing Strategy

There are many decisions to be made when selling your home so it will sell quickly and with the best terms possible. Some of the decisions you will need to consider are:

• When to put your home on the market.
• Reviewing market data and trends affecting the sale of your home and your motivations to sell.
• Developing a marketing strategy , this will not only include advertising but feedback from other Brokers and potential buyers to evaluate your strategy
• Being prepared to change your marketing strategy based on market conditions and broker and consumer feedback.

Marketing Your Property

There are many elements involved in marketing your property when it is for sale, some of these your Sales Associate will do are:

• Ordering a 'For Sale' sign to be placed on your property
• Having you prepare your home for potential buyers to view this will include:
  • Clearing cutter and reorganizing shelves and closets to make better use of your space.
  • Wash old curtains, re-stain old wood casings, touch up paint and clean flooring. Anything that refreshes and emphasizes all the potential of the space and decor of the home.
• Submitting your home to the regional Multiple Listing Service (MLS) so your home is visible to all members of the real estate network and often these listings are 'syndicated' to Internet sites, meaning they are visible across the country and sometimes internationally.
• Development of marketing material such as: flyers, postcards, and advertisements that show the features and highlights of your home.
• Holding your home open for local Brokers and associates and for the public